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Press strategy, release writing, targeted journalist outreach, founder profiling, thought leadership and media training.
Practice · for both
Public Relations & Communications
Earned media, corporate communications, reputation and stakeholder engagement.
Services in this practice
What we deliver
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Internal communications, leadership messaging, announcement and change communication, investor and board updates, and editorial standards.
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Reputation monitoring, review and search-result management, crisis protocol and holding statements, issue response, and post-incident recovery.
Process
How the work runs
The same four stages apply across every practice, adapted to the mandate.
01
Understand
A working session on what you actually need — the role, the mandate or the outcome. We put the brief in writing and you sign it off before work starts.
02
Plan
A scoped plan with owners, timelines and the numbers we will report against. If the brief is unrealistic on budget, market or timeline, we say so here.
03
Execute
Delivery against the plan, with a weekly written update whether or not there is good news. Silence is not a status report.
04
Review
Results measured against what we agreed at the start, with an honest read on what worked, what did not, and what we would change next cycle.
FAQ
Public Relations & Communications — questions
Can you guarantee media coverage?
No. Editorial decisions belong to editors and no agency controls them. Anyone guaranteeing coverage is either buying paid placements and describing them as PR, or misleading you outright. What we commit to is a story worth pitching, a media list built by beat, twenty-five to forty targeted approaches per announcement, and honest reporting on what landed and what did not.
What is the difference between PR and paid advertising?
You control advertising completely and pay for the space. PR earns third-party coverage that you do not control, which is exactly why readers trust it more. Paid articles dressed up as news are neither — they are advertorials, and they must be labelled as such.
Why does internal communication matter if we already do PR?
Because your employees are the most credible source anyone has about your organisation, and they talk. If staff learn about a restructure or a policy change from the press or from LinkedIn, the message loses control immediately and leadership loses credibility for the next announcement. Internal always goes first, or at minimum simultaneously.
How do you handle communicating bad news?
Early, specifically, and from a named person. Vague reassurance in a difficult announcement reads as evasion and generates worse speculation than the facts would. We help you state what is happening, what is decided, what is not yet decided, and when the next update comes — and then we hold you to that date.
Can you remove negative news articles or reviews?
Not if they are accurate. Factually wrong content can be challenged with the publication or platform, and fabricated reviews can be reported through platform processes, but legitimate criticism stays up. Anyone promising to delete genuine negative coverage is either lying or planning something that will make your problem considerably worse.
What should we do in the first hour of a crisis?
Acknowledge, do not speculate, and route everything through one named spokesperson. A holding statement that confirms you are aware, are investigating and will update by a stated time buys you the space to establish facts. Silence and unauthorised staff commentary are what turn incidents into stories.
Talk to us about public relations & communications
Tell us the situation and we will give you a straight read on scope, timeline and cost.