01
Press strategy
A quarterly narrative with the two or three announcements worth pitching, and the ones that are not. A product update with no new claim is not a story, and pitching it costs you credibility with that journalist for the next one.
Public Relations & Communications
Earned coverage built on a real story, not on a press release template
Editorial decisions belong to editors, and anyone who guarantees you coverage is either paying for it or misleading you. What can be engineered is the quality of the story and the accuracy of who it reaches.
In short
What is public relations?
Public relations is the practice of earning third-party coverage and building credibility with the people who influence an organisation's reputation — journalists, editors, industry bodies and the public. It covers press strategy, release writing, targeted journalist outreach, executive profiling and media training. BridgePoint's PR practice is led by co-founder Lalit Pandit, Director of PR Management, and runs on three-month minimum engagements because a single release is not a PR programme. We commit to outreach volume and quality — typically twenty-five to forty targeted journalist approaches per announcement — not to guaranteed placements.
What's included
What you actually get
Every item below is part of the standard engagement, not an upsell.
02
Release and pitch writing
Releases written to a news standard — the claim in the first line, verifiable numbers, usable quotes — plus individually written pitches, because a copy-pasted mail to fifty desks reads exactly like one.
03
Targeted journalist outreach
Twenty-five to forty relevant journalists and editors per announcement, chosen by beat and recent output rather than pulled from a bought list. Follow-up is once, politely, and then we stop.
04
Founder and executive profiling
Positioning a founder, director or vice-chancellor as a source journalists come back to. This is built over quarters through consistent availability and useful commentary.
05
Thought leadership
Bylines, opinion pieces and expert commentary placed with publications that accept contributed content, plus rapid response to breaking sector news where you have a genuine view.
06
Media training
Half-day sessions on interview handling, staying on message, bridging away from hostile framing, and what 'off the record' actually means. Run before the first major interview, not after a bad one.
Scope
How engagements are shaped
One-off
Single announcement
Release, media list and outreach for a specific event — a funding round, a campus launch, a leadership appointment, an accreditation.
3–6 months
Retained programme
A quarterly narrative, one to two announcements a month, ongoing journalist relationship building and monthly reporting.
6–12 months
Founder profiling
Sustained visibility for an individual through bylines, commentary, podcasts and speaking opportunities.
Ongoing
Institutional PR
Universities and colleges: research output, placement records, faculty expertise, rankings and admission cycle news.
Deliverables
- Quarterly press strategy naming which stories are pitchable and which are not
- Written press releases to news standard with approved quotes
- Targeted media list by beat, refreshed per announcement rather than reused
- Individually written pitches and documented outreach log
- Media training session and a written spokesperson brief
- Monthly coverage report: placements, outlet reach, and pitches that did not land
Scope and deliverables are confirmed in writing before work begins. If something here does not apply to your situation, we take it out rather than bill for it.
Process
How the work runs
01
Understand
A working session on what you actually need — the role, the mandate or the outcome. We put the brief in writing and you sign it off before work starts.
02
Plan
A scoped plan with owners, timelines and the numbers we will report against. If the brief is unrealistic on budget, market or timeline, we say so here.
03
Execute
Delivery against the plan, with a weekly written update whether or not there is good news. Silence is not a status report.
04
Review
Results measured against what we agreed at the start, with an honest read on what worked, what did not, and what we would change next cycle.
FAQ
Public Relations — questions
Can you guarantee media coverage?
No. Editorial decisions belong to editors and no agency controls them. Anyone guaranteeing coverage is either buying paid placements and describing them as PR, or misleading you outright. What we commit to is a story worth pitching, a media list built by beat, twenty-five to forty targeted approaches per announcement, and honest reporting on what landed and what did not.
What is the difference between PR and paid advertising?
You control advertising completely and pay for the space. PR earns third-party coverage that you do not control, which is exactly why readers trust it more. Paid articles dressed up as news are neither — they are advertorials, and they must be labelled as such.
How do you decide what is actually a story?
It needs something new, specific and relevant to that publication's readers: a number, a first, a shift, a genuine consequence. A rebrand, an anniversary or a product update with no new claim is not news, and we will tell you so rather than spend your retainer burning journalist goodwill.
Do you work with regional and Hindi-language media?
Yes. We are based in Delhi NCR, and for many north Indian companies and institutions regional and Hindi-language outlets reach the relevant audience more effectively than national English business press. Both are worth pursuing, and they need different pitches, not translations of the same one.
How long before we see results?
A single well-timed announcement can produce coverage within one to four weeks. Building a reputation where journalists call you for comment takes six months or more of consistent availability and useful answers. We set expectations on both timelines at the start so nobody is judging a quarter-one programme by quarter-three standards.
Related services
Often needed alongside this
Talk to us about public relations
Tell us the situation and we will give you a straight read on scope, timeline and whether we are the right firm for it.